Placing an advertisement on an advertising receptacle can be an effective way to build brand loyalty and to gain new customers. When creating a sign for your receptacle, however, it is important to keep a few tips in mind to help ensure the greatest success from your ad campaign.
Tip #1: Take New Photos
Rather than using stock photos that your customers have likely seen over and over again, spend a little more money and invest the time in having a photo taken just for your ad. An eye-catching photo that truly captures the essence of your business will go a long way toward helping you create the image you wish to develop.
Tip #2: Don’t Make Your Logo a Feature
While your logo should be incorporated into your ad, you should avoid using it as the main feature of your ad. Including it will help to increase brand recognition, but there is no need to make your logo the main feature of your ad. Instead, focus on the message that you wish to convey to your target market.
Tip #3: Utilize Your Space
Your ad should utilize all of the space that is available without cutting it off so that parts of it cannot be seen. Get the exact dimension of the display window of your receptacle so you can be sure to get the exact dimensions for your ad. With this information, you can tailor your ad to be exactly the right size. If in doubt, add a border around the ad as filler. This way, if part of the ad is cut off, you will only lose part of the border. On the other hand, if there is more visible space than you anticipated, the border will help to frame the ad in an attractive manner.
Tip #4: Keep Words Minimal
An advertisement on the side of a trash receptacle should not be filled with numerous words. Keep any words short, simple and to the point. Remember, the idea is to capture your market’s interest so they will contact you to learn more, not to cram as much information as possible on to your ad.
Tip #5: Consider the Receptacle Placement
The location of the receptacle on which you are advertising will have an impact on the final design and message that you try to convey with your advertisement. An ad on a receptacle at a public park, for example, will reach a different type of audience than an ad on a receptacle at a car repair shop. Consider who will be likely to see your ad and create your advertisement with that target audience in mind. If you wish to advertise on multiple receptacles, you may need to create a different ad for each receptacle in order to best reach your target audience.
At Securr, we have many different types of advertising receptacles available, including convenience store and gas station island advertising trash cans & recycling bins. For those who are just looking for the basics, we also have logo trash cans & recycle bins available.