Spreading the word about your business is one of the keys to helping to reach new clients and expand your business. A growing number of businesses are looking for creative ways to reach out to these potential customers, with trash can receptacle advertising becoming an increasingly more popular option. After all, it is relatively cheap, it is effective and the receptacles themselves also serve a useful purpose. When deciding on the type of ad that you want to place on your trash receptacle, however, there are a few things that you should keep in mind.
Target Audience
As with all types of advertisement, you need to first consider your target audience. Rather than create a generic ad, your ad should be geared toward your niche market so that it grabs the attention of potential customers.
Image
When determining your ad, you also need to consider the image that you wish to achieve with your advertising. Ideally, you want to reach the point where your target audience recognizes your logo to the point where you no longer even need to say your name, such as the arches of McDonald’s or the swoosh associated with Nike. By working toward building a consistent image, you will be able to make a long-lasting impression on potential customers.
Location
While you may have already decided that you want to advertise on trash receptacles, you also need to consider where those trash receptacles will be located. To reach your target audience, the receptacles should be located in an area where they are likely to see your ads. If you are advertising sports equipment, for example, ads on receptacles at a park would probably be a better option than ads on receptacles in the city. Research your target market to get a better idea of the best location for your ads.
Diversify
While you certainly want to create ads and place them in a location where you are the most likely to reach your target audience, you should also be sure to diversify your advertisements so you are not putting all of your eggs in one basket. As you research your target audience, consider all of the options that are available to you. This includes paying for ads in places other than just trashcans, such as in magazines, on billboards, on television or on the radio. Taking multiple approaches to advertising will give you a greater chance of effectively reaching your target market.
Monitor Your Ads
To determine the overall effectiveness of your ads, it is a good idea to monitor them and make tweaks as necessary. To assist with monitoring your ads, you can simply ask new customers to tell you where they heard about your company or organization. By keeping track of how you were able to reach new customers, you will have a better idea of where you should continue to filter your advertising dollars.
At Securr, we are pleased to offer a variety of different trash receptacles on which you can place your ads. Take a look at what we have to offer. We are sure you will find something that suits you!