When you are in a challenging economy and trying to run a business you not only need every cent you can to keep going forward, but you also need every possible sale you can get. Sometimes this comes from advertising, and unfortunately this is often the first thing in the budget that gets cut. The unfortunate thing is this is often the time that you need to get the exposure the most.

Did you know that not all successful advertising is done in the traditional way, and there are a lot of successful models being built around trash can advertising. This is a special advertising space that is designed for recycling bins and other waste receptacles and can actually have a positive impact on your sales numbers.

Waste container advertising is something that is now being touted as a winning and successful strategy and it is something that the public seems to already understands and accepts. You can see this with what is being done in transit advertising such as airports, or the subway. It is important to use some caution however, because the wrong receptacle choice can spell certain disaster.

There are three important factors that you need to keep in mind when considering using trash cans as a vehicle for advertising.

Unobtrusive advertising approach

For starters it is really important to keep in mind that as a general rule the public will see the use of advertising on trash objectionable unless you craft it in a way that is done very carefully. You want to make sure that the receptacles you are utilizing are not obtrusive. Nearly every example of extending the advertising beyond the normal capacity of the container has proven to be unsuccessful and as a general rule they are not looked at favorably.

Durability and Corrosion Resistant

Secondly you want to make sure that the container is durable and resistant to corrosion. These are objects that get a lot of usage that are used aggressively, and you don’t want them to break down or rust. Because you will be displaying advertising that is trying to promote a message the last thing you want is for it to be accompanied by the deterioration of the object it is attached to.

Styling is modern and sleek

Third, it is also important that you choose containers that are attractive to some degree. Just as you wouldn’t want to attach a logo to the side of an old run down truck, you want to make sure that the style of the receptacle is in line with your own standards.

In the end utilizing this medium can be a great way to get your name and message out there, but there needs to be some planning involved. Make sure that you understand how your ad will work with the surface and what the reception may be from the public. There are plenty of great ways to make this a successful model and rather than throwing your advertising dollars away you can start using them on receptacle bins and get your voice out into the public.