Tea is without a doubt one of the most popular drinks in the UK. So popular, that they seem to be drinking up to 165 million tea cups every day. However, this would not be such a problem considering that drinking tea is a healthy habit, but the remaining teabags are not so healthy for the environment. Also, it is simple to recycle and use them in other purposes, so why not do it?
Furthermore, in order to encourage people to recycle their teabags along with their food, a coalition has been created. The giant Unilever, together with two Essex councils, Brentwood, Chelmsford and with Wrap – the government’s consultative body on waste – are decided to find a solution to this. What you must know, is that Unilever UK is the producer
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of teagas PG Tips, and one of the largest tea buyers in the world. Therefore, it is more than concerned of the problem.
In addition, this campaign aims to improve people’s behavior with regard to waste and promote recycling. The scheme poster presents the mascot of PG tips, a Monkey, and intends to bring a more fun, personal approach to the matter. Also, it is focused mostly on teabag recycling. As it is already known, reducing waste plays a significant part in the Unilever Sustainable Living Plan. This plan works to reduce the waste produced by the company with 50 percent within the next eight years.
According to Wrap, in the UK there are produced around 370,000 tons of unavoidable waste, consisting in onion skins and fruit peels, but the largest quantity of waste is represented by tea bags. Wrap strongly advises people to compost the teabags although they contain polypropylene, a sealant that is not entirely bio-degradable. Regardless, it has been shown, that 66 percent of the British population drinks tea on a daily basis, but teabags are still disposed off, in landfill bins. Also, Wrap claims that local authorities should be blamed too, since they do not offer food waste collections. Even though they are aware that the UK now processes one million tones of food waste every year, no measures are taken.
In addition, Chelmsford and Brentwood councils have introduced waste collections, in order to reduce the amount of waste sent to landfill, paying 64 pounds for each ton. This way, in Chelmsford, the council managed to save up to 166.000 pounds and reduce the waste amount with 2,600 tones, compared to the precedent year. Only between December and March 1,500 tons of food wastes have been diverted from landfill and a large amount has been recycled.
The spokesman for Unilever, Paul Sherratt argued that in order to attain ambitious targets, people need to cooperate more with companies like Wrap, and councils such as Brentwood and Chelmsford so as to persuade consumers to recycles as much as possible. These sorts of challenges can be taken only if we can commit to collaborating with major organizations. Also, he reminded that Unilever’s teabags are made from organic materials and putting them at the same place with food waste is a habit anyone can easily adopt.