Did you know that waste receptacle advertising targets local audiences and provides high contact and a low cost per impression compared to other forms of advertising? Think about it – these outdoor ads are in place getting attention full-time while a TV, radio, or Internet spot gets only momentary notice!

Advertising on waste containers can be a winning strategy. The public readily accepts advertising in appropriate settings such as the transit advertising commonly seen in airports or subways. But BEWARE – choosing the wrong receptacle can doom your advertising campaign to failure!

Outdoor Advertising is Big Business

Outdoor advertising is BIG BUSINESS with over $7 billion in revenues per year! Public space advertising on recycling bins and waste receptacles is a fast-growing element of the out-of-home advertising industry that should not be overlooked by savvy advertisers. After all, trash cans and recycle bins are a necessity in virtually every public space that you can think of, and you could be seizing the opportunity to utilize that ad space! Potential uses include self-promotional ads, third-party ads, corporate branding, local advertising, informational messaging and signage, and event marketing. WOW! – Shouldn´t you leverage your marketing to get outdoor advertising on waste receptacles working for you?

The general public, as well as potential advertisers, will find trash can advertising objectionable unless it is done properly. Choosing the right receptacle design is the single most important element for avoiding the common pitfalls with this form of public space outdoor advertising. Read on to learn how to get it right!

The 6 Critical Factors For Selecting Advertising Receptacles

There are 6 Critical Factors that should be considered when selecting trash receptacles and recycling bins for use as part of any outdoor marketing or advertising campaign directed at the public or a target market audience. They are:

• Unobtrusive: Receptacles should not have any extensions or added surfaces for the sole purpose of expanding the advertising space! Such miniature billboard advertising has proven to be objectionable, obtrusive and distasteful. Choose a bin design that limits the advertisement to the normal sides of the unit. The public is much more accepting of ads that are scaled in proportion to the bin.

• Proper Capacity: Receptacles must have adequate capacity so that overfilling is minimized. It greatly detracts from the advertising message if the receptacle is overflowing with trash!

• Durability: Receptacles must be constructed to withstand the rigors of heavy use and maintain a good appearance. We are talking about public space here, and a well-designed, well-built unit made from quality materials and finishes is a must to continue to do justice to the ads it displays.

• Corrosion Resistance: Who wants to advertise on a rusty garbage can? No one! Make sure the unit you choose is made from corrosion resistant materials. Also, a high quality finish is a must. Look for a powder coat finish enhanced with UV resistant properties and hardeners to resist wear.

• Attractive Styling: Let´s face it – if you expect advertisers to pay for ad space on a receptacle, the bin itself should be attractive to look at. Many of the ad cans on the market are just not attractive. Choose a nice looking unit that anyone would be proud to advertise on.

• Quick service time: Ad panels are often changed monthly and there are often 2 to 4 ads on a bin. Imagine the cost savings over time from a unit that is easy to service. Look for a bin that allows ads to be changed in seconds.

Obviously, it is important to choose a bin manufacturer that understands the key criteria for good advertising bin design! The industry-leading brand for heavy-duty, attractive, weather-resistant recycling containers and waste bins for advertising is SECURR. Their great-looking bins feature side-opening service doors for convenience and safety, bolt-down capability, and input configurations that can handle trash, recycling or a combination of both.  SECURR uses a unique quick-change system (patent pending) for fast and easy ad panel change-outs using a key or tamper-proof screw. As the manufacturer, SECURR can sell direct to you, which keeps the prices low.

SECURR has affiliates that can manage your entire advertising campaign turnkey for you if desired. SECURR affiliates can also help you implement a free recycling program paid for by advertising revenue at no cost to you!

Stop throwing money away on advertising and start using trash receptacles and recycling bins as an effective part of your strategic marketing or community information campaign.